For its fall campaign this year, Coach is celebrating families and togetherness in a year when, because of social distancing and quarantine, many people are missing both. In a press release, Coach said with this campaign it “celebrates stories of togetherness, relationships that endure, and the power of modern families—those we are born into and those we choose over time.”
Coach’s brand ambassadors, Michael B. Jordan and Jennfer Lopez, appear with the people they hold close to them in their lives. Lopez’s mother, Guadalupe Lopez, and her twins, 12-year-olds Emme and Max Muñiz, appear in the campaign.
The campaign is called “Coach Family.”
Here is Lopez posing with her son, who is standing on top of a tire swing, as his sister holds a flower arrangement in the background.
And here’s the family sharing a meal outdoors with Guadalupe in Los Angeles:
Here is the campaign video of Lopez and her family:
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Jordan was photographed for the campaign with his friends and chosen family members, Chad Easterling, Leo Volcy, Jove Edmond, Sterling Brim, René Spellman, Vince Bryant, Bryce Sheldon, and Corey Calliet.
2020 might be an actual dimension of hell, but these photos look so cozy, and it feels so good to have one nice thing. J.Lo sure knows how to brighten our spirits during such a dark year.
This is also not the first time this year that her kids have made a public appearance. At the 2020 Super Bowl (yes, that was this year; it’s hard to believe), Emme performed onstage with her mom and Shakira. She joined the superstars for “Waka Waka” and “Let’s Get Loud.”
This year, Emme released a book about prayer called Lord Help Me, inspired by her love of sloths.
“In school I learned about sloths and how they’re facing extinction so I began to pray for them in my nightly prayers,” Muñiz said in a press release. “I wrote this book to help raise money to save sloths while also teaching other children how we can pray and ask for help, two things that bring me a lot of comfort.”
Meanwhile, her brother, Max, has some serious pipes. No surprise.
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