“The Barcelona-born singer, songwriter and record producer embodies passion, courage and originality that inspires us and her fans across the world,” MAC announced in a statement. “The Grammy-Award winning artist has established herself globally as a unique, dynamic feminist who inspires self-expression and represents creativity and individuality – all values that are core to MAC’s VIVA GLAM mission.”
Known for her signature red lip, Rosalía and MAC teamed up to create a matte red lipstick, Viva Rosalía! VG26, with 100 percent of proceeds donated to support women and girls, HIV/AIDS relief efforts, and the LGBTQ+ community. Through this partnership, MAC hopes to “spread awareness about the health and rights of women and girls.”
Rosalía’s new gig follows a dream-like start to 2020. “The Grammys experience, really, was like, Wow,” she told ELLE for our summer issue. “It was a big deal for me. My whole life, I’ve watched the artists I most admire perform on that stage, you know? And suddenly, to find myself singing flamenco and dancing a little seguidilla [a Spanish dance in triple time], I felt so grateful, I swear. I felt so embraced. I cried in the car on my way to every rehearsal. I couldn’t believe what was happening.”
MAC VIVA GLAM VG26 will be available September 24 at select MAC stores and at maccosmetics.com.
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